The Power of Brand-Intentional Color Grading

Prior to my time at Vanderbilt, the visuals on the social media accounts didn’t fully reflect the university’s distinctive Black, White, and Gold of the brand. To address this, I developed a color grading technique and a set of best practices for photo editing, enabling our social media team to create a cohesive and consistent aesthetic across all sports. While achieving perfect color grading can be challenging due to various factors, it is essential to maintain clear and intentional branding to uphold the audience's trust and confidence in the institution. Below are screenshots of Vanderbilt's Instagram feeds, illustrating the transformation before and after the implementation of brand-focused color grading.